"To me, radio is far more than a mere medium of entertainment.  It is a God-given instrument which makes possible vital economic, educational and inspirational service to the home-loving men, women and children of America.  As long as it is our privilege to direct the destinies of WLS, we will hold sacred this trust that has been placed in our hands.  No medium developed by mankind is doing more to broaden the lives of rich and poor alike than radio."

"When you step up to the microphone, never forget this responsibility and that you are walking as a guest into all those homes beyond the microphone"

-Burridge D. Butler